This Google Analytics 4 course teaches how to set up GA4 accounts and track user behavior on websites and apps. You will learn to analyze reports, monitor conversions, and measure marketing campaigns. The course includes practical exercises with GA4 tools, Google Ads, Tag Manager and Firebase, helping you apply data insights in real-world scenarios.
Prerequisites:
- Basic computer and internet skills
- No prior experience required for beginners
- Completion of an introductory GA4 course for intermediate/advanced learners
- Prior GA4 experience (alternative to introductory course)
- Familiarity with Google Analytics 3 (Universal Analytics)
- Basic understanding of digital marketing (SEO, PPC, social media marketing)
- Familiarity with web analytics terms (e.g., bounce rate, conversion rate, sessions, page views)
- Website access recommended for hands-on practice
Course Objectives:
- Create and configure GA4 accounts, properties, and data streams
- Install and verify tracking codes on websites or apps
- Collect and analyze data on user behavior and engagement
- Track campaigns and measure marketing performance
- Create reports and dashboards to monitor user activity
- Set up event tracking and measure specific actions
- Connect GA4 with tools such as Google Tag Manager and Firebase
- Interpret data to support business and marketing decisions
Skills You Will Gain:
- Navigate GA4 interface and tools
- Set up GA4 accounts or use demo accounts for practice
- Track and measure user interactions and conversions
- Analyze traffic sources, audience segments, and engagement metrics
- Create reports and dashboards to monitor trends
- Understand privacy controls and consent mode in GA4
- Apply data insights to improve website and campaign performance
- Practice with website or app data through exercises
- Present findings to colleagues or stakeholders clearly
Who Should Take This Course:
- Digital marketers
- Web and app analysts
- Marketing managers responsible for campaigns
- Professionals transitioning from Universal Analytics to GA4
- Anyone interested in tracking and interpreting online user behavior
What’s New in Google Analytics (2026)
- Cross-Channel Budgeting
- Improved Web Conversion Management
- Conversion Attribution Analysis Report
- AI-Powered Generated Insights
- AI Traffic Tracking
- Meta Ads & TikTok Ads Data Import
- Campaign Data Import
- Expanded Benchmarking
- Task Assistant
- Conversion Reporting via Data API