kodestree’s Google Ads (PPC) Course Online is designed to turn you into a job-ready PPC professional from the ground up. If you are new to paid advertising or looking to upgrade your skills, this course gives you hands-on experience with Google Ads, pay-per-click strategy, conversion optimization, and internet analytics. You will learn how to build campaigns that drive real results, brand awareness, lead generation, and sales for any business or client. Enroll today and become a certified Google Ads specialist.
The course is fully updated for 2026 and covers Google’s latest changes including AI Max for Search, the deprecation of Dynamic Search Ads, ads in AI Overviews, and the new Performance Max reporting features. By the time you finish, you will be ready to manage campaigns professionally, pass the official Google Ads certification exams, and deliver measurable ROI for any business.
Google Ads PPC Course Objectives
This Google PPC certification course is built around practical, job-ready outcomes. By the time you complete the program, you will be able to:
- Understand Google’s auction model & Ad Rank
- Run hands-on Search, Display & Shopping campaigns
- Use AI Max for Search confidently
- Structure campaigns for Lead Gen & eCommerce
- Write high-converting Responsive Search Ads
- Research keywords using Keyword Planner
- Set up Google Ads conversion tracking
- Link Google Ads with Google Analytics 4
- Use Smart Bidding strategies correctly
- Build remarketing & custom audience campaigns
- Optimize Performance Max asset groups
- Run YouTube & Demand Gen video campaigns
- Set up Consent Mode & Enhanced Conversions
- Analyze & report campaign ROI with confidence
- Pass the Google Ads certification exams
Who Should Take This Google PPC Training?
- Marketing managers
- Digital promoting executives
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners
- Freshers & Graduates
- Freelancers Offering PPC Services
Skills You Will Gain After This PPC Certification Course
After completing Google Ads training, you will have the practical skills to:
- Get found at the top of Google Search consistently
- Drive targeted traffic to any website or landing page
- Reach local and international audiences precisely
- Set and optimize budgets for maximum ROI
- Write ad copy that gets clicks and drives conversions
- Measure and report campaign performance in GA4
- Build and manage Shopping & PMax campaigns
- Use AI Max and Smart Bidding strategically
- Set up Consent Mode & Enhanced Conversions
- Identify and fix underperforming campaigns fast
- Create YouTube & Demand Gen video campaigns
- Build remarketing & first-party audience strategies
Google Ads Career & Salary Scope
Designation: PPC Specialist, Digital Marketing Manager, SEM Analyst, Google Ads Consultant.
Salary: The average salary for a Google Ads Specialist is around $65,000 per year in the USA, and in India, average salary is ₹5.6 LPA
Hiring Companies: Google, Amazon, Meta, HubSpot, Accenture, Flipkart
What’s New in Google Ads in 2026?
- AI Max for Search Campaigns – General Availability
- Dynamic Search Ads (DSA) Being Retired and Upgrading to AI Max
- Call-Only Ads Fully Deprecated by February 2027- New call-only ad creation was removed in February 2026. All existing call-only ads will stop receiving impressions in February 2027.
- Ads Now Appear Inside Google’s AI Overviews and AI Mode
- Performance Max Channel Reporting & Asset Experiments
- Enhanced Conversions with Simplified Unified Setup
- Consent Mode & First-Party Data are essential for Measurement and Targeting
- AI Max Expansion for Shopping Campaigns
- Demand Gen – Veo AI Video & Creator Partnerships
