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Introduction, Laws of Change, Not Managing a Change: Managing a Transition, Kotter’s Eight Errors of Change Management
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Error #1: Allowing Too Much Complacency, Error #2: Failing to Create a Sufficiently Powerful Guiding Coalition, Error #3: Underestimating the Power of Vision, Error #4: Under Communicating the Vision by a Factor of 10, 100, or 1000
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Error #5: Permitting Obstacles to Block the Vision, Error #6: Failing to Create Short-Term Wins, Error #7: Declaring Victory Too Soon, Error # 8: Neglecting to Anchor Changes Firmly in the Corporate Culture
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Kotter’s Eight Stage Process for Major Change, Establishing a Sense of Urgency, The Guiding Coalition, Developing a Vision and Strategy, Communicating the Change Vision
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The Formula for Change, Diffusion of Innovations and Sustaining Change, The Challenges to be Overcome as Innovations Spread, Key Elements in the Diffusion of Innovation, The Five Stages of Adoption
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Factors Affecting Acceptance or Rejection of an Innovation or Change, Sustaining Change, Sense of Urgency / Dissatisfaction, Framing the Vision, The Guiding Coalition
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Relative Advantage and Observability, Communicating Data Management Value, Communications Principles, Audience Evaluation and Preparation, The Human Element, Communication Plan, Keep Communicating