The digital marketing industry is growing at an unprecedented rate, and professionals who understand how to combine traditional marketing strategies with artificial intelligence are the most in-demand candidates right now. kodestree’s Digital Marketing Course with AI is structured to give you complete mastery over every channel and tool that matters in 2026.
Unlike other platforms, this course does not just teach you the basics. You will understand how to integrate AI across every stage of your marketing campaigns – from content creation and SEO to paid advertising, analytics, and automation.
Prerequisites
No prior digital marketing or coding experience is required for this course.
Recommended preparation includes:
- Basic understanding of the internet and websites
- Basic written and spoken English
- Interest in marketing, business, content or online advertising
- Ability to work with a computer and web browser
- Willingness to practice with marketing platforms and analytics tools
The course is suitable for beginners, students, fresh graduates, business owners,
freelancers and marketing professionals. kodestree also states that no technical
background is required for its digital marketing training.
Why Learn Digital Marketing in 2026?
Digital marketing now involves much more than publishing social media posts or
buying search ads. Marketers need to understand how search, content, paid media,
websites, analytics, customer data and automation work together.
The current course reflects this broader role by covering:
- SEO and search intent
- Google Ads and paid media
- Social media marketing
- Content strategy
- GA4 and Google Tag Manager
- Conversion tracking
- Marketing funnels
- CRM and lead nurturing
- E-commerce Marketing
- AI-assisted content and campaign work
- Automation
- Freelancing and personal branding
Search marketing also continues to require a strong understanding of useful
content, crawlability, indexing and how search engines understand pages.
Google’s current SEO guidance emphasizes useful, original, well-organized and
up-to-date content rather than shortcuts intended only to influence rankings.
Marketing measurement is also increasingly event based. Google Analytics 4 uses
events to measure actions such as searches, sign-ups, purchases and lead
submissions, while key events can be used to create conversions in Google Ads.
For learners, this means that digital marketing skills extend from campaign
creation to measurement, interpretation and business decision-making.
Course Objectives
After completing the training, learners should be able to:
- Explain the main digital marketing channels and their roles.
- Build a digital marketing plan around business goals and customer stages.
- Perform keyword research and identify search intent.
- Apply on-page, technical, off-page and local SEO practices.
- Plan and create SEO-focused content.
- Set up and understand Google Ads campaigns.
- Create and evaluate Meta advertising campaigns.
- Develop social media content plans.
- Build email campaigns and lead-nurturing workflows.
- Understand marketing funnels and CRM-based lead management.
- Configure and interpret common GA4 measurements.
- Understand Google Tag Manager and conversion tracking.
- Evaluate landing pages and improve conversion paths.
- Apply E-Commerce and affiliate marketing concepts.
- Monitor brand reputation and online reviews.
- Use AI tools for research, content, creative development and marketing workflows.
- Prepare a professional digital marketing portfolio and career profile.
What You Will Learn
The curriculum combines marketing fundamentals with channel-specific execution.
- Digital marketing ecosystem
- Traditional and digital marketing comparison
- Customer journey and marketing funnel
- Website planning
- WordPress website creation
- Landing page fundamentals
- UI/UX principles for conversion
- Core Web Vitals awareness
- Keyword research
- Search intent
- On-page SEO
- Technical SEO
- Off-page SEO
- Local SEO
- Google Business Profile
- Content strategy
- Blogging
- SEO writing
- Copywriting
- Social media strategy
- Organic social growth
- Reels and short-form content
- Influencer marketing
- Google Ads
- Meta Ads
- Conversion tracking
- Retargeting
- Lookalike audiences
- ROAS
- Email marketing
- Lead segmentation
- Marketing automation
- Lead nurturing
- CRM workflows
- WhatsApp marketing
- GA4
- Google Tag Manager
- Attribution
- KPI reporting
- Conversion rate optimization
- A/B testing
- Heatmaps
- E-commerce marketing
- Affiliate marketing
- Online reputation management
- Mobile marketing
- YouTube marketing
- AI-assisted marketing
- Prompt engineering
- Freelancing and client acquisition
Who Is This Course For?
This course is intended for learners who want to build practical digital
marketing skills or add marketing capabilities to an existing role.
- Students and fresh graduates
- Digital marketing beginners
- Marketing executives
- Marketing managers
- Business owners
- Entrepreneurs
- Freelancers
- Social media professionals
- Content writers
- SEO professionals
- Paid advertising professionals
- Sales and business development professionals
- Product and brand professionals
- Professionals changing careers
- Influencers and creators
Tools You Will Work With
The current kodestree curriculum covers a broad set of marketing platforms and
tools. The exact availability of individual tools may depend on the training
setup and current platform access.
Search and SEO
- Google Search
- Google Search Console
- Google Business Profile
- SEMrush
- Keyword research tools
Paid Advertising
- Google Ads
- Meta Ads
- Google Ads conversion tracking
- Meta Pixel and related measurement concepts
Analytics and Tracking
- Google Analytics 4
- Google Tag Manager
- Campaign tracking and UTM parameters
- Marketing dashboards and reporting
Content and Creative
- WordPress
- Canva
- ChatGPT
- Gemini
- Perplexity
- Copy.ai
- Writesonic
- Adobe Firefly
- Magic Design
kodestree currently lists ChatGPT, Gemini, Perplexity, Copy.ai, Optimo,
Adobe Firefly, Magic Design and Writesonic among the AI tools covered by
its AI-focused digital marketing program.
Email, CRM and Automation
- Mailchimp
- HubSpot
- CRM platforms
- Email automation workflows
- Lead-nurturing systems
Conversion and Behavior Analysis
- Hotjar
- Microsoft Clarity
- A/B testing tools
- Landing page analytics
