This SAP CRM Training is a comprehensive module that offers in-depth training on SAP’s Customer Relationship Management solution. SAP CRM integrates sales, service, and marketing through business processes and enterprise applications, centralizing customer data and using AI and automation to manage customer interactions across all channels. This course equips learners with the ability to manage customer profiles, configure sales and service processes, and run analytics to improve customer retention and revenue growth. The SAP CRM (Customer Relationship Management) training module includes hands-on projects and real-world application of the concepts with a practical basis on SAP CRM’s functionality and capabilities.
Prerequisites
- Any Degree or Basic Educational Qualification required
- Basic understanding of business processes (sales, marketing, service)
- Knowledge of any ERP would be beneficial
- No Programming is required
Who Should Enroll?
- Sales Professionals
- Marketing Executives
- Customer Service Professionals
- Business Analysts
- SAP Consultants
- Project Managers
- ERP Professionals
- Fresh Graduates interested in SAP CRM
What Will You Learn
- Overview of SAP CRM and Architecture
- Business Partner Management
- Organizational Model Setup
- Product Master and Categories
- Sales Cycle in SAP CRM
- Activity Management
- Opportunity and Lead Management
- Campaign and Marketing Management
- Service Order Processing
- Interaction Center Overview
- CRM Analytics and Reporting
- CRM Middleware Basics
- Web UI Personalization
- Partner Processing and Account Hierarchies
- Territory Management
- Complaint and Case Management
- Basic Customization and Configuration Tasks
